Amazon Associates is SLOW! – Website Speed Optimization case.

By | 24/04/2008

A while back, I tried to run Amazon.fr Associates scripts and advertisements on Gibni. Everything looked nice and working. But the problem was that pages used to load very slow.

After a lot of research and studies on how to accelerate the loading speed and make pages load faster, I developed a strategy to implement, after all the tweaking, still there was some lags in loading.

So I came to find that Amazon’s JS files and scripts are VERY HEAVY, and they take a lot of time loading.

I tried to download it from Amazon and run the JS from Gibni’s Server, but the script did not operate correctly.

The size of a JS file, was crossing my 30KB limit! And that was out of question for me to accept.

I contacted Amazon support team, and explained the matter. The question is, don’t they really know how to reduce a JS file and make it faster?!!

Here’s the email conversation I had with them: (it’s originally French with Amazon.fr, I translated it for you)

Here’s my e-mail:

Bonjour,
Apres avoir utiliser votre script sur mon site, j’ai eu des temps de reponse tros long. et j’ai etudier vos script (Javascript, fichiers JS comme
http://cls.assoc-amazon.fr/fr/links/updateLinks-2.js) j’ai vue que vos script ne sont pas optimize pour une reponse rapide. mon conseil serrai de compresser et utiliser gzip aussi pour
method de compression, comme le font les grands reseaux de publicite (Google Adsense). Malheureusement je vais supprimer vos script de mon site jusqu’au jour que vous aurai des script plus efficace et plus rapide.
Veuillez me tenir au courant si vous mettez a jour vos scripts.Merci.
Cordialement.

Hi,

After having used your scripts on my website, I got longer load times. I’ve studied your scripts (Javascript files like http://cls.assoc-amazon.fr/fr/links/updateLinks-2.js) and I’ve seem that they’re not optimized for fast response and short loading time. My advice would be that you compress them using “gzip” as other big advertisers like Google Adsense do it. Unfortunately, I’ll delete your scripts from my website until the day you will have more efficient and faster scripts. Please keep me informed if you update them. Thanks.

Regards.

Here’s Amazon.fr’s reply:

Cher Internaute, Merci d’avoir pris contact avec Amazon.fr.
Nous avons bien recu votre suggestion concernant nos scripts et notamment l’optimisation que l’on pourrait avoir par l’utilisation de gzip et l’avons transmise au service concerne. Nous vous remercions de nous avoir fait part de votre avis, nous pouvons ainsi mesurer vos attentes et faire evoluer notre site dans la direction
qui convient le mieux a nos clients. Merci d’avoir choisi le site
Amazon.fr.
Cordialement,
Ju G. Service Client
Amazon.fr

Dear Internet user, Thanks for contacting Amazon.fr,

We have received your suggestion about our scripts and mostly the optimization we could reach through the use of gzip, and have forwarded this to the concerned department. We thank you for your opinion, it will help us satisfy your demands and improve our site to the expectations of our clients. Thanks for contacting Amazon.fr.

Regards,

Ju G. Client Support Amazon.fr

From that day, I removed their script, but I really appreciate their fast and complete reply and that they show they are interested in improvements! I really look forward to have them back again as advertisers on my site!

If you have Amazon (all sites .com , .fr , .de…) ads on your site/blog, you should know that it may slow down your pages, so if they did’nt optimize their scripts yet, blog about this issue, and contact them and give a trackback or a link to my post; this will accelerate the optimization process.

You’ll see more on “How to Optimize Your Website/Blog” and the strategies I developed and implemented in How to build a Website / Blog – A successful and perfect One – Part 1 and following upcoming parts.

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